< Back to All Blogs

What on earth am I...

Kate Tojeiro
Blog
January 23, 2025
5 min read
Blog image

‘What on earth am I doing here? What have I done?’ I thought to myself, or may even have said out loud, given that there was just the wildlife for company. 

I was sitting astride an off-road motorbike, a machine which frankly terrified me, half way up amountain in the Pyrenees. The challenge I’d undertaken was to ride for four days over

the Pyrenees across several hundred miles of steep, rocky, wet, muddy, rutted and treacherous tracks.

By anyone’s standard, this was a serious trip, and one for experienced and competent off-road bikers. The trouble was I was an ambitious beginner. In fact I’d never really ridden a motorbike until nine months previously.

To compound my sense of being out of my depth, I’d discovered that my travel companions on the trip were all semi-professional bikers, some of whom had competed against off-road heroes, like the three-time world champion David Knight OBE.

When signing up for this extraordinary trip I had been blissfully unaware of the calibre of biker I was going to be riding with, or indeed the gruelling nature of the terrain – fortunate really, because had I known the full facts I might never have signed up for the trip, which would have meant missing out on the greatest life lesson I’ve ever learned.

What had partly contributed to my decision to undertake this challenge in the first place was falling for Ewan McGregor and Charley Boorman in their TV series Long Way Round

It seemed like such a wonderful, romantic idea to set off on a bike into the wide unknown.

But my main motivation for going on this insanely demanding trip, was the heart-wrenching memories of the very poorly children I’d seen in Great Ormond Street Hospital when my daughter was poorly and had an operation there some years earlier. The experience had left me determined to raise as much money as I could, to help. Learning to ride a motorbike off-road and get the trip sponsored seemed the perfect answer. 

So there I was on day one of the trip, so out of my depth that it was laughable, yet having an epiphany of sorts. I’m no stranger to being uncomfortable. But the difference is that in a boardroom one doesn’t face the threat of seriously injuring oneself by falling off the side of a mountain, through performing an ill-conceived motorbike manoeuvre.

Alone on that mountain, I realised that the only way I was going to be able to move forward was by digging deep. I asked myself, ‘What is this trip really all about?’ I was discovering that this was just as much a journey on the inside, my inner journey, as it was a

journey on the outside. I am quite scared of riding motorbikes, though I love everything

about them; the engineering, the noise, the smell, the sheer adrenaline rush and of course the bikers themselves. 

The only real piece of sanity in my justification for being there was that I was doing the trip to raise money to help improve the quality of children’s lives.

As it was, I was able to complete only one day of the four-day trip as the challenge really was way, way beyond my abilities. It was the realisation that my lack of experience could put me, and potentially others, in serious danger of injury that made me call it a day. 

It was a decision I’m proud of, for during that day I had pushed myself way beyond what I had believed was possible for me to achieve, but I’d also had the good sense to stop the moment I felt that the genuine risk to my personal safety outweighed the benefits of continuing. 

The fact that I was able to persist throughout that one day, way beyond the limitations of what I thought I could do, was the result not only of my own determination but also of the most amazing support, kindness and patience from many fabulous people along the way. 

I learnt a lot about myself on that trip, both the good stuff and the less good stuff, and it was a provocative and painful experience. At first, my having to drop out after barely completing day one felt like an utter failing. But when I had overcome my initial disappointment and realised what I had actually managed to accomplish during that day, with all limbs intact, I recognised that I was genuinely proud of what I’d achieved.

The journey threw up a lot of questions for me. I’d discovered that when something in our lives is really tough and yet we still manage to find a way to persist on through, there are huge life lessons to be learnt. Lessons that will take us on to further successes and lessons too good not to share.

Something clicked for me during that moment on the mountain, on my own with my motorbike, in a wood in the Pyrenees, faced with the biggest physical challenge of my life. Clients and friends had often remarked to me that I seemed hell-bent on doing

things that frightened me. I tasked myself with finding out what my own particular inclination

towards overcoming scary things was, could it be the difficult childhood, or something else in my past or in my nature? What was my own definition of success? Success, after all, comes in so many guises. The fact is that however success presents itself to us, it is what makes us who we are. During that gruelling motorbike challenge, I learnt lessons for life and for business; lessons about facing fears and people, and the need to challenge one’s way of thinking. 

Above all, I discovered what it truly means to accomplish something I once believed was completely impossible. For me, it wasn’t just about "one day" — but realising that it was the start of "day one."

It all comes down to perspective: "one day" symbolises hope or delay, while "day one" marks a commitment to action and a fresh start.

Which will you choose? 😊

What Our Clients Say

The trusted partner for FTSE, Fortune 500, Nasdaq, NYSE listed companies, and beyond.

Kate’s coaching has had a profound effect on me professionally and personally accelerated career growth, confidence, conviction, authenticity in all that I do. I gained clarity on my drivers and others perceptions; the nudge when I needed it, the right questions to get to the core issues holding me back, allowing me to push through my limits and turn potential into world class performance.
Kathy Harper
Board Director, Sasol, Modine Manufacturing, Chair, Venator
Kate's coaching has been instrumental in helping me transition from "working in" my business to "working on" it. Through her guidance, I've been able to step back and understand where my true value lies within my company. This has allowed me to concentrate on the most urgent and strategic activities needed to advance my business while maintaining a healthy work-life balance. I highly recommend Kate!
Simon Childs
Founder and Managing Director, Childsey
Our company pioneers zero emissions aircraft and is preparing for a high-growth phase as we move from design to production. So our business culture is all-important to safely driving our performance. Supporting our people to be the best they can be amidst challenge, change and growth is fundamental to their wellbeing and to our results. Kate has brought us a deep toolbox of consistent, creative, values-based interventions to help our leadership and our People and Culture team to meet these needs. We've benefitted from individual coaching to creative workshops, speaker series to facilitated business-wide discussions on psychological safety, inclusion and much more besides. Kate's wide experience, broad network, and her engaging, lively, challenging approach has quickly made her a respected, admired and highly valued presence across the whole HAV team.
Tom Grundy
CEO, Hybrid Air Vehicles
I’ve worked with Kate during two pivotal stages of my career: first as a mid-level manager at a multinational resources company and more recently over the past four years as I stepped into my first CEO role. Kate takes the time to truly understand you-not just as a professional, but as a person-building a foundation of trust that makes her guidance incredibly impactful. Her ability to listen deeply, offer fresh perspectives, and gently highlight when I may be veering towards the irrational is invaluable. While our sessions often feel like informal chats, she has a unique way of reframing challenges and inspiring me to take action, particularly in areas where I tend to procrastinate. Whether coaching in person or online, Kate consistently brings her wealth of knowledge, the latest research, and unwavering support. She has my back and has undoubtedly helped me grow and become more effective as a leader. I highly recommend her as a coach.
Ryan Cavanagh
CEO, Timberland, NZ
Sitting down with Kate for the first time was the result of a serendipitous series of events, but she was critical to transforming my perspective. I’d been eyes down in a fast paced, jet-lag induced career for twenty years. Kate gave me the space, time and perspective to look up. Now a permanent feature in my life, she unlocks the best in me, and keeps me focused.
Ben Whattam
Co-founder and CEO, RisingGen
It has been a privilege to work with Kate as my executive coach, and I couldn’t be more grateful for the impact she has had on my professional growth. Kate brings a remarkable level of insight and intuitive understanding to each session and quickly identifies the core issues I ‘m facing. Her ability to listen deeply and provide tailored feedback helped me gain clarity on my strengths and areas of growth. She offered invaluable strategies for relationship management and guidance on navigating complex organizational, cultural and geographical dynamics that I had previously struggled with. Kate helped me develop practical skills and also empowered me to make confident, strategic decisions. I highly recommend Kate to any executive looking to elevate their career and deepen their impact.
Eileen Graber
CFO, PSABDP
I’ve worked with Kate prior to and since becoming Senior Partner of Kingsley Napley, and I’ve always found her support invaluable. She’s very perceptive and is a good listener, and she’s helped me step back and reflect in a more considered way. At the same time, she isn’t afraid to question and challenge, and has helped me to see different perspectives and opportunities. I’ve also really valued her advice and experience. She’s well connected and has clearly worked with those holding leadership roles in a variety of sectors, including in professional services.
James Fulforth
Senior Partner, Kingsley Napley
Kate has an incredible ability to challenge you with finesse, pushing you gently, yet firmly, toward breakthroughs you once considered out of reach, pushing you out of your comfort zone all while making you feel completely comfortable in your own skin. I can’t recommend Kate enough for anyone looking to unlock their potential and lead with confidence and clarity. 
Oktawia Cannon
Director, People and Culture
I recently had the pleasure of participating in an all day workshop that Kate facilitated. Her ability to bring a group to a place of openness and transparency, to make progress forming as a team was absolutely fantastic. She brings to her work a great balance of both practical and academic insights, with the right amount of fun to keep everyone fully engaged! I look forward to finding more ways to leverage Kate and her teams talents to help us all be better, work better and do better for all those we impact.
Accenture
SENIOR MANAGING DIRECTOR
I cannot speak more highly of Kate. She is the single most influential individual I have met in the past couple of years in terms of my development. Her compassion, empathy, tone (a wonderful mix of pragmatic and gentle yet direct) and positivity enabled me to view, accept and strengthen my authentic self. Thank you! I hope this is the beginning of a long, great relationship.
FTSE 250
HEAD OF LEGAL
I recently had the pleasure of participating in an all day workshop that Kate facilitated. Her ability to bring a group to a place of openness and transparency, to make progress forming as a team was absolutely fantastic. She brings to her work a great balance of both practical and academic insights, with the right amount of fun to keep everyone fully engaged! I look forward to finding more ways to leverage Kate and her teams talents to help us all be better, work better and do better for all those we impact.
NYSE Global Management Consultancy
Senior Managing Director
Kate is a brilliant executive coach, very insightful and extremely observant. She approaches questions with empathy, practical answers and yet without leaving objectivity and structure.
GLOBAL BANK
HEAD OF PRODUCT DEVELOPMENT
Having interviewed and observed approximately 500 executive coaches in my role at HSBC, Kate stood out. She has the ability to challenge you, bring out the best in you, dig deep and see more in you than you ever believe you can do yourself.
HSBC
DIRECTOR
Kate is an amazing and insightful person and I found working with her to be highly rewarding and of great value. Her ability to help you recognise your own potential and see things more clearly would have been called witchcraft in the 17th century!
TECHNOLOGY CO.
MD
I cannot speak more highly of Kate. She is the single most influential individual I have met in the past couple of years in terms of my development. Her compassion, empathy, tone (a wonderful mix of pragmatic and gentle yet direct) and positivity enabled me to view, accept and strengthen my authentic self. Thank you! I hope this is the beginning of a long, great relationship.
FTSE 250
HEAD OF LEGAL
Kate is a brilliant executive coach, very insightful and extremely observant. She approaches questions with empathy, practical answers and yet without leaving objectivity and structure.
GLOBAL BANK
HEAD OF PRODUCT DEVELOPMENT